Hello, I am

Pete Howarth

E-commerce & Digital Marketing Director

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Peter Howarth

About Me

An experienced e-commerce and digital marketing director, and tech entrepreneur with a passion for leading teams in e-commerce, web technology and digital marketing.

I studied Aeronautical Engineering MEng(hons) at the University of Bristol, and completed the Rolls-Royce graduate training scheme before moving into digital, e-commerce and business.

CTO at Smarter Capital - acquiring and growing businesses in e-commerce, digital marketing and IT sectors. Director at OutSearch - an expert digital agency specialising in paid search marketing, based in Bristol, UK.

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E-commerce & Business

Strategy & Growth

Leadership & Management

Data Analysis

Development

Digital Marketing

Experience

Current 2024
Chief Technology Officer - Smarter Capital

Smarter Capital acquires and grows businesses in E-commerce, Digital Marketing and IT verticals, providing Founders and Owners with a profitable route to exit. As CTO I focus on the Group's technology capabilities.

19 Years 2004
E-commerce Director - British Corner Shop

Growing British Corner Shop from start-up to a £25M e-commerce and wholesale export business with 80 employees was an incredible experience. As CTO and E-commerce Director I led the e-commerce and digital marketing functions.

8 Years 2016
Director - OutSearch

OutSearch is a digital marketing agency specialising in paid search (Google Adwords). With knowledge gained from experience in e-commerce, the agency helps clients to grow their businesses.

2 Years 2007
E-commerce Manager

I managed e-commerce start-up GardenCentre.co.uk for two and a half years, a valuable experience growing and marketing an online retail business in a competitive sector.

5 Years 2002
Corporate Webmaster - Data Systems & Solutions

At Data Systems & Solutions, Rolls-Royce's joint venture IT centre of excellence for digital services, as a Software Engineer projects included corporate website and intranet development.

2 Years 2002
Aeronautical Engineer - Rolls-Royce

I completed the Rolls-Royce graduate engineering training programme, working on military jet engines in design, performance, and gas turbine engine control systems.

4 Years 1995
University of Bristol - MEng (hons)

I graduated in 1999 with a Masters degree in Aeronautical Engineering. My final year was sponsored by Roll-Royce, with my thesis on helicopter gas turbine engine performance.

Portfolio

All Businesses Awards

Capabilities

Leadership & Management

I lead Tech & Digital Marketing teams, which are at the heart of successful e-commerce businesses.

E-commerce

I grow retail e-commerce businesses, from start-up to multi-million pound online retailers.

Strategy & Growth

I'm a creative problem solver and ideas person, in Tech, Marketing, Brand and Business.

Data & Reporting

I'm very analytical, using data analysis to inform marketing and growth strategies.

Digital Marketing

I employ digital marketing strategies in PPC, SEO, Email Marketing, Affiliate, and Social channels.

Web Development

I build bespoke e-commerce solutions, integrating SaaS solutions, WMS and Middleware platforms.

Testimonials

Contact

If you're in the e-commerce and digital marketing space and would like to connect, please get in touch or connect on LinkedIn.

If you want to grow your business with smarter online marketing, please get in touch.

Phone

+44 (0)7792 019 462

Address

Bristol, United Kingdom